Luck of Louth's place in local history...

Luck of Louth is proud to be based in Louth; a traditional English market town which has won awards for it's traditional town centre, friendly atmosphere and independent spirit. Louth's unique high street still features many small, specialist shops and we're spoilt for choice with restaurants, a theatre, sports activities, clubs and local festivals. Louth has been recently recognised as one of the 101 'Best Places to Live' by The Sunday Times, ranked in the top 30 'Coolest Places to Live' by The Times, and won the BBC Countryfile Magazine Award for 'Favourite Market Town' in 2012.

Luck of Louth was awarded a place in the Drapers Record list of 'The Top 100 Inspiring Independents' in February 2012, repeating that success in February 2013, further achieving in 2014.

Staff at Luck of Louth pride themselves on providing exemplary customer service. Their polite and knowledgeable approach ensures you are availed of unbiased and relevant advice, often accompanied by a touch of good-natured humour!  Whether your needs be for an all-weather coat, suit or jacket or a premium quality pair of shoes we have an unparalled selection of up-to-date products.

Our founder and director Jim Luck is a professionally-qualified shoefitter and was delighted to win the award for 'Best Student of the Year 2013' from the Society of Shoefitters. All our shoe department staff undertake in-store training.

Jim Luck opened his first shop in 1985, taking over the business of  Maurice Taylor. In those now distant days, Jim sold only leathergoods, accessories and luggage. Now, 31 years later and having acquired even more shops, the business has grown and diversified. Luck of Louth now sells not only the original core products but also an unparalled selection of ladies and gentlemen's clothing, countrywear and footwear.

Luck of Louth prides itself in offering some of the finest quality and most trusted and reliable brands available, including: Muckboot for value driven, practical outdoor boots (mostly neoprene lined), Aigle and Le Chameau, the French footwear manufacturers, Dubarry, with their market-leading country boots and outerwear; Joules provides us with their "Born in the fields of Britain" country boots to keep you dry and comfortable and of course fashionable, whilst R.M. Williams, the iconic Australian producer of premium quality boots, moleskins, denims, belts , shirts and accessories for both men and women provide style, quality and value .  Emu, another Australian brand and an originator of the “Ugly” boot also offers supreme quality and value with their fashionable, yet practical, sheepskin footwear. 

As one of the leading retailers of Schoffel countrywear in the UK, Luck of Louth stock the full complement of the very best this German manufacturer has to offer including their market-leading Ptarmigan shooting coats, Oakham fleece gilets, Cottesmore fleece jackets and Rutland windstopper jackets.  Of course, our iconic British based company, Barbour, continues to offer what is generally acknowledged as one of the most comprehensive selections of country clothing and accessories available from a mono-brand supplier in the UK, some of which is still manufactured in their native North East England.  

As one of the longest established UK Stockists of The Bridge (artisan leathergoods and handbag manufacturers), we have what we consider to be an unrivalled selection of their superior quality Italian-made merchandise and with the expertise gained over more than a quarter of a century we are able to advise and guide you to make the correct buying decisions.

The accessories department numbers not only our premium Italian supplier The Bridge in its supplier list but also British brands Yoshi and Cath Kidston as well as Samsonite travelgoods and luggage; not forgetting of course Radley (whom we have stocked from the first season their founder, Lowell Harder, brought them to the market), probably the industry-leading British handbag and accessories companies, of which we are an appointed 'Select' stockist.

Our shoe department maintains our ambitions to stock superior quality products from respected established suppliers whilst always seeking out newcomers to the market who fulfill our exacting buying criteria. Luck of Louth is an official stockist of many market-leading German companies such as Josef Seibel, Waldlaufer and Rieker; Dr. Martens keeps our fashion offer up-to-date whilst Emu, Birkenstock, Rohde, Healthy Back Bag, Crocs and Dutch supplier Wolky are also represented. We also have the most comprehensive selection of men's premium quality footwear in Lincolnshire, with Loake, Anatomic and Barbour leading the way. Toms, with their "One for one" global promise of charitable support for those without access to footwear are available for that "must have" fashion look.

Luck of Louth can confidently say that they are able to dress you from head to toe with some of the very best quality products that have been sourced from around the world. Voted in the Top 100 Best Independent Retail Shops in the UK (Drapers 2012and 2013) we are constantly refining and expanding our product portfolio, always aspiring to those core principles - quality and value  Whether your needs are for formal wear (we are official stockists of Magee and Douglas & Grahame) or something more casual (from the likes of Superdry, Meyer, MENS or Brax) we aspire to dress you for most occasions and eventualities.  

Our knowledgable and friendly staff members are always available to offer advice and to assist you with your purchasing decisions. We will be delighted to help you with any enquiries either in-store or online.

Telephone: 01507 607746 or email:

If you would like to visit our shop, we are open Mondays – Saturdays 9.00 am  – 5.00 pm. Closed Sundays and some Bank Holidays.